Stories from the room.

Four Reasons Investors come to Turing Fest

Turing Fest is now a focused Pre-seed to Series A founder and investor summit, running 6–7 May in Edinburgh. It’s not a generalist tech conference, and it’s not trying to be one. The investor audience is intentionally limited to funds actively deploying at Pre-seed through Series A in the UK and Europe. That constraint matters…

Tom Hunt on why authentic content creation is key

Tom Hunt, Founder and CEO of Fame-one of the leading B2B podcasting companies-brings over seven years of expertise in content-driven business growth. Ahead of his roundtable at the Turing x SYSTM Growth Summit, Tom shares a fundamental growth truth: success starts when your future buyers know, like, and trust you before they’re even ready to purchase.…

WEBINAR: Radically Rethinking Metrics with Radhika Dutt

Radically Rethinking Metrics with Radhika Dutt What’s on the agenda? In this fireside chat with Varun Nair, co-founder, ThatWorks, Radhika dives into: ✅ A sneak preview of her next book ✅ Why she’s challenging traditional goal-setting frameworks like OKRs ✅ How you can contribute to the book and get free expert mentorship along the way…

Human-Centered AI and the Future of Work: Alexandra Craciun Previews Her Turing Fest 2025 Talk

Ahead of her talk at Turing Fest 2025 (May 7th-8th, Edinburgh), Alexandra Maria Craciun-Product Leader and AI researcher-shares her insights on the rapidly evolving landscape of generative AI, the ethical crossroads facing technology, and the untapped power of blending behavioral science with machine learning. With deep experience in developer platforms and AI infrastructure, Alexandra reflects…

No Fluff, Just Results: Alina Vandenberghe on AI, Attention, and Building the Future of B2B

Alina Vandenberghe doesn’t do hype- she builds. Ahead of her Turing Fest 2025 talk in Edinburgh, the Chili Piper co-founder reflects on the technologies shaping tomorrow’s B2B landscape, the human limits of remote work, and why reinvention is non-negotiable in an AI-driven world. From selling her house to bootstrap a billion-dollar company to generating 1,400…

Smart Tech, Real Connection: Laura Jenkins on AI, Growth and Leading with Heart

As Turing Fest 2025 approaches, growth strategist and Marketing Director Laura Jenkins shares her perspective on the future of technology-and why true innovation lies at the intersection of smart automation and human connection. With over £500 million in business impact and a passion for customer-centric growth, Laura unpacks how Generative AI, ethical leadership, and meaningful…

Marko Bevc: Tech’s Future Is Human: Marko Bevc on AI, Ethics & Leadership

Ahead of his talk at Turing Fest 2025 (May 7th-8th, Edinburgh), Marko Bevc sat down to discuss his thoughts on new technology, the major challenges ahead and the future of tech. Marko is a Principal Consultant at The Scale Factory, based in the UK. He has worked in the IT industry for more than two…

What’s Really Happening in VC Deals? HSBC’s 2025 Term Sheet Guide Lifts the Lid

Navigating venture capital can feel like a high-stakes game with unclear rules, especially when it comes to term sheets. That’s why HSBC Innovation Banking – sponsor of Turing Fest’s Investors & Founder Happy Hour – is back with its 2025 Venture Capital Term Sheet Guide, a must-read for founders and early stage investors. Now in…

Sam Mallikarjunan: AI, Disrupters, and the Physical World

Ahead of his talk at Turing Fest 2025 (May 7th-8th, Edinburgh), Sam Mallikarjunan to discusses his thoughts on new technology, the major challenges ahead and the future of tech. Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is theformer CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising,…

AI Agents, No-Code Disruption & Meditation: Q&A with SaaS Growth Expert Oren Greenberg

Ahead of his talk at Turing Fest 2025 (May 7th-8th, Edinburgh), Oren Greenberg sat down to discuss his thoughts on new technology, the major challenges ahead and the future of tech. Oren Greenberg advises B2B businesses, specialising in SaaS marketing. He has supported global brands including British Telecom, Lenovo, and Canon. As well as funded…

Mark MacLeod on AI, Leadership & Redefining Success

Meet Mark MacLeod, since 1999, Mark MacLeod has been funding, growing and exiting high growth software companies as either a CFO, VC, investment banker or CEO coach. Mark served as CFO for many companies including Shopify and FreshBooks. He was a General Partner at Real Ventures, Canada’s largest seed stage venture fund. In addition, he…

Turing Fest 2025: Build the Future, Supercharge your Growth, Lead with Impact

Turing Fest 2025 is set to inspire, challenge, and empower those ready to make an impact. We’ll have talks from top tech minds, 100s of actionable insights, and countless opportunities to connect with industry leaders. Whether you’re building products, driving growth, leading teams, or investing in the future – this is your time and place.…

These Turing Fest tech minds will teach you how to build better products

Building great products is hard. Scaling them is even harder. That’s why our Build talks at Turing Fest 2025 (7th-8th May, Edinburgh) are designed to give you the practical insights you need to work through challenges head-on- from real leaders who’ve developed the tactics for tackling messy metrics, built smarter AI solutions, and connected digital products with the…

NEW: These 10 Tech Leaders are coming to Turing Fest this May.

Experts from Wise, Lamini, Simple Online Healthcare, Mixpanel, Picsart, SYSTM, Paddle and more. From sessions driving growth to optimising the founder-VC relationship and redefining what you measure and how you get there, Turing Fest 2025 is shaping up to be THE MOST important systems update for founders, product leaders, investors and growth experts who are…

These Tech Leaders are speaking at Turing Fest’25

Turing Fest is back this May 7th-8th in Edinburgh with a new round of top tech minds in product, marketing, investment, and leadership- exactly the kind of people who’ve built the tools you rely on, scaled companies you love, and basically rewritten the playbook on how modern businesses run. We are delighted to announce a new…

Webinar: Radically Rethinking OKRs

Take part in real-world case studies for a groundbreaking new book – Radically Rethinking Metrics: The Case Against Targets and OKRs and What to Do Instead – by renowned product leader and innovation advocate Radhika Dutt. Your insights could be featured in the book! The event will take place on Wednesday, March 26th, 2025, from…

Speakers from Open AI, Resourcify, Agent.ai just announced at Turing Fest

Ready to hear from the brightest minds in AI, growth, and business strategy? Turing Fest (May 7th-8th, Edinburgh) is bringing together an incredible line-up of experts who’ve led innovation at companies like OpenAI, HubSpot, Go Daddy and more to share how to make AI work in the real world, reveal secrets to scaling businesses, and…

Meet these Industry Leaders at Founders Dinners this March

The Founder’s journey is not just about hard data and scientific decision-making – what guides us on our paths is equal parts our networks, our experiences, and the insights we gain along the way. Founders Dinners are hands down one of the best ways to connect, share, and have a blast with fellow founders. That’s…

3 Turing Fest talks to help you strategise & drive growth this year

Three standout Turing Fest talks - on messaging, customer success and AI - to help you strategise and drive growth.

Brian Corcoran: Let me introduce your 2025 Speakers

Wednesday, January 22nd: As anyone who has attended the conference before can tell you, we have a very high bar for speakers at Turing Fest. So the bar to be invited back to speak again at TF is exceptionally high! I am delighted to welcome the first of many Turing Fest 2025 Speakers and to…

5 Turing Fest talks that will help you win business in 2025

Five standout Turing Fest talks - from John Cutler, April Dunford, Joanna Lord, Des Traynor and Nandini Jammi - packed with lessons to help you shape your business and thrive.

A Message from Turing Fest CEO Brian Corcoran

Thursday, December 19th 2024 Two weeks from now, our little rock will have gone around the sun one more time and the New Year will have kicked off. Before that, some down time. I don’t know about you, but I am definitely ready for a break. I have two young kids, 8 & 5, so…

Top Tech Talks from Turing Fest 2024

A roundup of the highest-rated talks from Turing Fest 2024 - spanning AI, data, branding, careers, product and storytelling.

Navigating Growth, Generative AI, and Messaging with Maya Moufarek

In today’s startup world, founders face the challenges of sustainable growth, clear messaging, and leveraging AI. Ahead of TURING x SYSTM Growth Summit in November, Maya Moufarek, Fractional CMO at Marketing Cube a seasoned fractional CMO who has driven rapid growth and supported VC-backed startups as an investor and advisor shares practical advice on achieving…

Beth Carter on the Real Work Behind Startup Growth

Ahead of TURING x SYSTM Growth Summit in November, Beth Carter, Director of Growth at Flexa, shares her thoughts on startup growth strategies, the evolving role of AI in tech, and the overlooked nuances of working in growth, emphasising the importance of prioritisation, understanding customer sentiment, and balancing data with intuition. Her advice for founders…

Foundations for Growth: Chiara Quadranti on Culture, AI, and Customer Insights

In today’s competitive landscape, growth is about more than just scaling quickly-it’s about building solid foundations, staying true to your vision, and fostering a culture that motivates your team. Chiara Quadranti, a seasoned Growth Consultant and mentor to startups, shares her insights on what it takes to succeed. From the role of generative AI in…

Sean Ellis: The #1 growth pitfall

Sean Ellis shares the #1 reason growth teams fail, plus 5 tips to overcome it. Sean Ellis founded the “growth hacking” movement, and I loved his recent interview with Lenny Rachitsky – but it’s not until 92 minutes in that he says the thing we all need to hear. The #1 reason growth teams fail…

Leverage Meta’s AI to find product/market fit and grow profitably

Hannah Parvaz, award-winning Head of Growth and Founder of Aperture, is set to take the stage at the TURING x SYSTM Growth Summit on 6th November 2024 in London. She’ll tell us step-by-step how to leverage Meta’s AI to find product/market fit and grow profitably. Meta offers the world’s most powerful AI for finding…

A message from our CEO Brian Corcoran: Important changes we’re making to Founders Dinners

A message from our CEO Brian Corcoran: Important changes we’re making to Founders Dinners

Breaking Through the Glass Ceiling: How Bespoke Software Can Transform Your Business

Turing Fest 2024 Gold Partners ClearSky Logic shares real-world successes and shows you how your business can stay ahead and achieve its strategic goals.

Emma Stratton’s Secret to Peak Productivity and Creativity

Meet Emma Stratton, the dynamic founder of Punchy and a messaging maestro for B2B tech. In this bite-sized conversation, Emma reveals her secret to staying productive: balancing focused work with unstructured creative time and aligning her schedule with her peak productivity hours. If you could implement changes to the way people work based on your…

Upskill and Adapt: Jason Miller’s Advice for Future Marketing Leaders

In this latest Q&A session, we delve into the insights and experiences of Jason Miller, former Head of Brand and Content Marketing at Microsoft, LinkedIn, and ActiveCampaign. With a rich background in tech marketing, Jason shares his perspectives on the evolving challenges in product development, growth, and technology. He emphasises the critical importance of brand…

Exploring Tech’s Next Frontier with Andy Budd: From LLMs to Sustainability

Join us for a Q&A session with Andy Budd, a renowned design leader turned investor, advisor, and coach. As a Venture Partner at Seedcamp and a thought leader in the tech industry, Andy shares his insights on the latest technological trends, the challenges facing the tech world, and the ethical implications of AI. From the…

Leadership in Tech: Andrew Phillips on Embracing Change and Driving Innovation

Join us for an insightful Q&A with Andrew Phillips, CTO of Skyscanner, as he delves into the future of technology and its impact on product development, marketing, and the tech world. Andrew shares his thoughts on the biggest upcoming tech trends, the challenges facing leaders, the ethical implications of AI, and the evolving landscape of…

Q&A with Sara Archer: Insights on Emerging Technologies, Leadership Challenges, and the Future of Work

We had the pleasure of speaking with Sara Archer, VP of Sales at ChartMogul, about her perspectives on the evolving landscape of technology and its impact on product development, marketing, and the tech industry. Sara brings a wealth of experience from her journey as a former neuroscientist turned SaaS startup operator, with over eight years…

Towards Open Health: a new model of data sharing to unlock digital health innovation

by James Maciver, CTO at Phlo Imagine if you could share your medical history with a new healthcare provider as quickly and confidently as you can currently share your bank transaction history with a loan provider or a financial planning app. Rapid; complete; secure. This is the premise of Open Health – a structured and…

Partner Interview: ClearSky Logic’s Paul Duffy on Trends, Ethics, & Opportunities

In the rapidly evolving landscape of technology and business, staying ahead of the curve requires visionary leadership and a knack for innovation. Paul Duffy, Chief Commercial Officer at ClearSky Logic, exemplifies these qualities, steering the Special Ops team to deliver cutting-edge software solutions for some of the world’s leading brands. With over two decades of…

AI, Burnout & Sustainability: Insights from Product Leader Petra Wille

In today’s rapidly evolving technological landscape, few voices resonate as strongly as Petra Wille’s. As an independent product leadership coach, speaker, and author, Petra has dedicated her career to enhancing the skills of product professionals and guiding organisations toward outcome-oriented success. In this insightful interview, Petra shares her perspectives on the technological advancements poised to…

Rand Fishkin: The Future of the Internet & Tech’s Role in Our Survival

In this interview Turing Fest 2024 speaker Rand Fishkin, cofounder and CEO of SparkToro, discusses the future of the Internet and emerging tech. He explores the potential impact of political shifts, such as Trump’s possible re-election, the DOJ’s lawsuit against Google, and a TikTok ban, highlighting both the threats and opportunities for those who are…

Adding Tech Layoff & Neurodiversity Support to our Inclusion Agenda

Turing Fest are extending our inclusion agenda to include those affected by recent tech layoffs and to support our neurodiverse attendees.

Women in Leadership: The Challenges, Successes & the Future

Women have made great strides in the workplace to hold leadership positions across industries. From C-suite to founders, female leaders have the power to make changes and the experience to influence growth. But, it’s still not a level playing field. According to McKinsey’s report ‘Women in the Workplace 2022’, only one in four C-suite leaders…

How to Use Event Marketing in Your Sales Strategy

It’s a competitive marketplace out there if you’re trying to sell a product or service. There are currently over 5.1 million private businesses operating in the United Kingdom, a 59% increase from 2000 according to Statista. With those types of numbers, what that means is that your company needs to use every tool at its…

A Guide: Build Confidence & Boost Communication to Advance Your Career

Self-confidence is an important part of your personal and professional development. Having confidence allows you to be assertive in the workplace, make decisions and get your opinions across in any situation (like asking your boss to go to Turing Fest!) But the fact is, many people don’t feel confident at work. According to the ‘2021…

6 Ways Turing Fest Can Boost Your Role & Career

Sometimes it can be a challenge to figure out where your career’s going and what you want to achieve in the future. A great way to get inspiration and direction is to learn from industry leaders and connect with like-minded peers. That’s where the Turing Fest comes in. As a cross-functional conference for a diverse…

Leading women in tech: Turing Fest edition

To celebrate International Women’s Day 2023, we’ve put together just some of the incredible women that have shared industry-leading tactics and insights at Turing Fest.

Insights & Tips from Turing Fest – The Only Place to Be for Startups & Scaleups

The potential of open source to cure cancer, why startups fail, the skills you really want to hire for, how to build a perfect website and scaling organic growth are just a few of the topics discussed at Turing Fest.

10 ways to reduce your website’s carbon impact | Based on Izzi Smith’s ‘Website Sustainability: Knowing the impact and taking action’

The internet might seem like an intangible ethereal space but the truth is it’s a physical network which consumes a huge amount of power.

How to build a customer-obsessed business | From Matt Lerner’s Finding Your Focus talk at Turing Fest 2021

Having worked with numerous top level companies over the past two decades and having interviewed multiple high level professionals Matt Lerner has gleaned one major thing – it’s chaos up there.

How to encrypt everything and build things the proper way with Evervault’s Shane Curran

“Privacy is a basic expectation and human right, but it’s something that should never create any friction or slow down the speed of technological advancement.” – The Evervault Encryption Manifesto

How to use positioning to make your product obviously awesome – with April Dunford

There’s a wildly powerful tool at every startup’s disposal to make sales and marketing simple. It helps customers to see how obviously awesome your product is. It doesn’t need a big budget. And you can get started with it right now.

5 Small(ish) Businesses Focused on Making a Social Impact

Consumer priorities have changed. Since the Covid-19 pandemic, people across the globe have reassessed their professional and personal lives to realise that what they buy and who they buy it from matters. For tech businesses and start-ups post-pandemic, that means transparency is crucial. Customers want to know more about a product or service before they…

The principles of scaling with Conor Winders

We’ve spoken before about some of the obstacles in scaling and how companies can lose sight of values and company culture in pursuit of growth. But one thing that often gets overlooked is how you can organise your teams from the outset in order to scale smoothly. Tech issues can be as damaging as management…

The Post Pandemic Job Market in the Tech and Startup World

The UK currently has over 42,000 startups and 10,000 corporate tech companies who are competing for the best skilled and most talented workforce. With 1 in 8 jobs advertised in the UK currently being in tech, we thought it is now more important than ever to stay on top of the changes and trends happening in the job market.

Leading by Prioritising Mental Health in the Workplace | Turing Fest 2020 Recap

Mental health is still seen as a taboo topic in the workplace. Many people across numerous industries have had issues with mental health and by ignoring these concerns, they experience mental and physical burnout. In a recent study conducted by Indeed, it was found that the percentage of burnout is rapidly increasing. Indeed interviewed individuals…

Content Marketing is Broken and Only Your M.O.M. Can Save You – Turing Fest 2018 Recap

Oli Gardner explores the issues with content marketing and how they can be resolved using a Marketing Optimisation Map (M.O.M).

Turing Fest 2021 – Talks, Highlights & Lessons Learnt

It almost feels surreal now – what a success Turing Fest 2021 was! We’d like to thank everyone who attended both in-person and online, it was so special to be back after such a long time away. For those who didn’t make it this year (and those who did and want to re-live it!), we’ve…

5 Things I Wish I’d Known Sooner About Scaling Teams & Culture

When businesses rapidly expand, they can lose sight of their initial values and fail to adapt their company culture to their rapid growth. Meri Williams, CTO at Healx, has led and scaled technology organisations that build and run brilliant products and services in a range of sectors. She excels at scaling up teams, transforming processes…

5 of the Top Turing Fest Talks To date

Refresh your memory or stimulate your senses by viewing some of the top talks ever given at the Turing Fest Tech Conference.

The Playbook for Reigniting Growth – with Aaron Ross

The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive, and thrive? Aaron Ross has some answers. Co-author of From Impossible To Inevitable (with Jason Lemkin) and of Predictable Revenue (called the “Sales Bible of Silicon Valley”), he’s got the…

Open Letter to the Scottish Government

More than 50 CEO’s and founders signed an open letter to the Scottish Government, calling for better support for Scotland’s tech startups.

The Impact of Covid 19 on Scotland’s Tech Industry

To understand the impact of the COVID-19 outbreak on Scotland’s tech industry, we conducted a survey with founders and leaders of Scottish startups.

Integrating Customer Empathy into the Product Creation Process

All too often, data has become a proxy for actual customer experience. Brands can become focused on inferring or guessing a customer’s preferences based on click data that they neglect to understand customers by seeing, hearing and talking to them first hand. Companies that leverage human insights can significantly improve customer experience and build brand loyalty.

Turning Beer into Water with Brewgooder

Ahead of their corporate social responsibility panel at Turing Fest, we caught up with Brewgooder to learn more about their clean water initiative and how companies can take a beer out of their book and commit to doing good.

To protect your brand, know where your ads show – Nandini Jammi

The industry has been overtaken by a handful of tech CEOs who believe that freedom of speech is applicable to private businesses. That is a complete misunderstanding. They have every right to show the door to bad actors. They have every right to enforce their policies. And really, the tide is turning.

What’s on the agenda at Turing Fest 2019?

The tech industry is evolving rapidly, with new products coming to market and new categories being created faster than ever. All this change presents major opportunities, especially for the innovative companies behind today’s latest technologies. However, it’s becoming increasingly challenging to keep up with cutting-edge competitors, attract and retain talent, and do business in a changing regulatory landscape.

How tech must evolve to work with human nature - with Chris Messina

We were detached and lacked self-awareness. We were building these products for people who we thought were like us. Now that they have been used by billions of people around the world who are not like us, we’re seeing there are some severe consequences.

Lessons from Chris Messina, inventor of the hashtag

Over the last fifteen years, Chris Messina has enjoyed an unparalleled vantage point in tech. Chris was the Developer Experience Lead at Uber from 2016 to 2017 and worked with Google as an ‘open web advocate’ and UX designer from 2010 to 2013. Yet what sets Chris apart isn’t those experiences at the giants of Silicon Valley, but the multitude of other projects and concepts he’s kick-started along the way.

The SEO practices that are actually worth the effort, with Moz’s Britney Muller

When Google can do whatever it wants in search results, what’s a marketer to do?

Rand Fishkin’s 3 ingredients for more healthy team dynamics

You often hear that the best teams are made up of the smartest people. They work hard and consistently meet deadlines. They have vast knowledge and deep experience. They’re relentless in their pursuit of perfection… This is bullshit.

Forget the funnel – Claire Suellentrop on why the best marketers focus on customers, not just leads

Marketing is not an acquisition game. Marketing is about creating a great experience throughout the customer’s entire journey. Yes, in acquisition, but also in onboarding and when a customer has been with you for six months, and twelve months, and twenty-four months. – Claire Suellentrop

How to be a data-driven marketer: content, design and conversion lessons from Unbounce’s Oli Gardner

At the end of 2017, Oli looked at Unbounce’s 0.26% average conversion from blog view to new trial and wasn’t happy. He wondered what a lot of content marketers have thought: “Is it a waste of time? Should I be doing it?

Ian Graham – Skill and Luck: Lessons From Football’s Data Revolution

Rand Fishkin’s recipe for a successful marketing launch

Launching a new product or project is worryingly easy to muck up - but with the right tactics, thoughtful processes, and stable foundations in place, you can calibrate your way to the tangible results you hope to see from every launch.

Lessons I wish every startup founder learned early – Techstars’ Eamonn Carey on the traits he looks for in entrepreneurs

Eamonn Carey knows every nook and cranny of the European tech sector. As managing director of Techstars London, Eamonn invests in early-stage entrepreneurs, brings companies into fruition, and nurtures founders through the twists and turns of their startup journey.

Here’s what Europe needs to do to catch up with the US – Techstars’ Eamonn Carey on the state of the European tech sector

Written by Lucy Fuggle More capital. More role models. More talent. The European tech ecosystem is booming, says Techstars’ Eamonn Carey. But we’re still lagging behind the US in some key areas… Eamonn Carey is a longtime presence in the European tech scene - as a founder, mentor, advisor and angel investor. Among many other ventures, early on…

How to build a diverse company from day 0 - a toolkit from Diversity VC’s Check Warner

Women represent just 13% of decision-makers in UK venture capital. Most shockingly for Check Warner (CEO, Diversity VC), 66% of firms have no women in their decision-making team.

How to kill the products you’ve put your heart into – lessons from Spotify’s Amy Zima

How to navigate the evaluation processes, make effective and data-driven decisions, and keep up communication as you prune your product portfolio.

25 pieces of advice for managing remote teams from Buffer, FreeAgent & Mind the Product

Remote work can seem like a path to joy and profit. Employees tend to be more loyal and more engaged. Cash burn decreases significantly when you don’t need an office. Your company’s environmental impact is reduced. But managing a remote team isn’t easy - it requires careful consideration and some compromises, otherwise you’ll end up on the road to troubled internal communication, a confused company culture, and inefficient management – and that’s just for starters.

ProfitWell’s Patrick Campbell on the SaaS business fundamentals to focus on - and the best practice BS to ignore

We read a lot of books. We get inspired at conferences. And we spend a lot of time on social media. But often, we miss the fundamentals – the core principles that really make a difference.

Scaling your team and culture without wrecking everything – a manual from Monzo’s Meri Williams

All tech companies aspire to growth - but how do you manage your team’s size doubling, tripling or perhaps even 10x growth in a short period of time?

How to prioritise your product development roadmap – advice from Intercom’s Maria Gutierrez

As a business grows, it is really impossible to centralise decision making. Maria Gutierrez is a seasoned pro at determining effective product roadmaps. For Maria, it starts with a strong team that can be accountable in a transparent work environment.

Bootstrapping user research with Gabrielle Bufrem: no budget, no team, no buy-in, no problem

A toolkit for product managers to carry out more research and craft better user experiences. No budget? No team? No buy-in? No problem…

Building boards that don’t suck – advice for founders from Fred Destin of Stride.VC

Based on his extensive experience working with high-growth technology businesses, Fred Destin shares lessons and a playbook for founders looking to build a board that doesn’t suck.

Marketing is broken: we need to go back to basics- Jono Alderson,Yoast

As marketers, we use ads to pull people away from their favourite platforms and towards our slower, more archaic brand websites. We can then retarget and nurture them with further advertising and email workflows. We’re assuming that interruption works. We’re hoping that the ads we’re paying more and more for will grab their attention. But our marketing model is becoming increasingly less effective.