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Meet the speaker:

Jono Alderson

Special Projects,  

Yoast

Jono Alderson

Jono Alderson is a digital strategist, marketing technologist and full-stack developer. He’s an expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation, growth, PHP, CSS and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

Jono Alderson

Talks & Content

2021
If the quality of our websites determines how well they perform, then why are they all so terrible? From start-ups to enterprises and everything in-between, organizations are allowing their slow, broken websites to cost them a fortune in missed opportunities. It’s time to change that.
2019
For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance ‘good enough’, or at least, ‘less bad than our competitors’.
2018
Everything that you know about marketing and advertising is based on yesterday’s rules. New technologies, changes in consumer behaviour, and the rise of intelligent personal assistants throw those rules out of the window.

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