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Digital marketing in a post-digital world: are you ready for what comes next?

August 2, 2018

Jono Alderson 
Yoast

Video


Slides

Summary

Everything that you know about marketing and advertising is based on yesterday’s rules. New technologies, changes in consumer behaviour, and the rise of intelligent personal assistants throw those rules out of the window. If we want our brands to survive the revolution, we need to change how we think, and to start preparing now. Jono explores how, why, and where we’ll need to level up.

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