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Meet the speaker:

April Dunford

Positioning Expert,  

Ambient Strategy

April Dunford Turing Fest 2023 Speaker

April is the worldโ€™s leading expert on product positioning. She is a consultant and author who helps companies make complicated products easy for customers to understand and love. April spent 25 years as a VP Marketing at a series of fast-growing technology companies. As a consultant, she has worked with hundreds of companies, including Google, Epic Games, Postman, Docebo, and others. She is also the author of the best-selling book on positioning, Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

 

๐Ÿ“ฑ LinkedIn

April Dunford Turing Fest 2023 Speaker

Talks & Content

2022
In a fireside conversation with fellow speaker April Dunford, Hana will explore marketing as a tool to solve business problems as she considers the fundamental question: what is marketing’s Job To Be Done?
2020
We have to make sales to be successful in business, but startups often struggle to communicate the value of their products. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and skeptical โ€“ the way we talk to customers isn’t always clear or authentic.
2022
We understand stories are a great way to connect with customers but few startups really take advantage of a good narrative to help them market and sell their products. Are you losing deals to competitors with clearly inferior products?

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