April is the world’s leading expert on product positioning. She is a consultant and author who helps companies make complicated products easy for customers to understand and love. April spent 25 years as a VP Marketing at a series of fast-growing technology companies. As a consultant, she has worked with hundreds of companies, including Google, Epic Games, Postman, Docebo, and others. She is also the author of the best-selling book on positioning, Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
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