April is the world’s leading expert on product positioning. She is a consultant and author who helps companies make complicated products easy for customers to understand and love. April spent 25 years as a VP Marketing at a series of fast-growing technology companies. As a consultant, she has worked with hundreds of companies, including Google, Epic Games, Postman, Docebo, and others. She is also the author of the best-selling book on positioning, Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Be the first to know about upcoming events, news and ticket offers!
Treat your inbox to expertly curated content and insights to help you build, grow and lead high-performing tech startups.