April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
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Talks
On the agenda
GTM Has Changed. Can Your Startup Keep Up?
Turing Fest 2026
On the agenda
Positioning in the Age of AI
Turing Fest 2026
On the agenda
How to Stand Out When Everything Could Compete With You?
Roundtable · Turing Fest 2026
Positioning Perfection - Avoiding The Big Blunders of Positioning
Turing Fest 2024 · Lead
Positioning to Unlock Growth in Noisy Markets
Turing Fest 2023 · Grow
How To Craft a Story That Sells
Turing Fest 2022 · Grow
Hannah Abaza & April Dunford - What Is The Job To Be Done of Marketing?
Turing Fest 2022 · Grow
Selling Your Point of View (Before You Sell Your Product)
Turing Fest 2020