Turing Fest - Tech Conferences & Events Logo
Meet the speaker:

April Dunford

Positioning Expert,  

Ambient Strategy

April Dunford Turing Fest 2023 Speaker

April is the worldโ€™s leading expert on product positioning. She is a consultant and author who helps companies make complicated products easy for customers to understand and love. April spent 25 years as a VP Marketing at a series of fast-growing technology companies. As a consultant, she has worked with hundreds of companies, including Google, Epic Games, Postman, Docebo, and others. She is also the author of the best-selling book on positioning, Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.


๐Ÿ“ฑ LinkedIn

April Dunford Turing Fest 2023 Speaker

Talks & Content

In a fireside conversation with fellow speaker April Dunford, Hana will explore marketing as a tool to solve business problems as she considers the fundamental question: what is marketing’s Job To Be Done?
We have to make sales to be successful in business, but startups often struggle to communicate the value of their products. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and skeptical โ€“ the way we talk to customers isn’t always clear or authentic.
We understand stories are a great way to connect with customers but few startups really take advantage of a good narrative to help them market and sell their products. Are you losing deals to competitors with clearly inferior products?

Meet more speakers:

Franciska Dethlefsen

Head of Growth Marketing
Untitled design-7

Salma de Graaff

VP People

Annjana Ramesh

Head of Software Infra

Bastian Grimm

Peak Ace AG
peak ace canva 2

Leah Tharin

Head of Product
Jua logo

Fergal Reid

Director of Machine Learning

Christine Itwaru

Principal Strategist

Bob Moesta

President & CEO
The ReWired Group
The rewired group logo transparent
Never miss a thing

Sign up for exclusive updates

Be the first to know about upcoming events, news and ticket offers!

By submitting this form you are consenting to receive marketing communications from Turing Fest. Read our privacy policy here.

Don't Miss A Thing

Save 20% when you sign up for exclusive news & insights

Treat your inbox to expertly curated content and insights to help you build, grow and lead high-performing tech startups.

By submitting this form you are consenting to receive marketing communications from Turing Fest. Read our privacy policy here.