Turing Fest - Tech Conferences & Events Logo
Meet the speaker:

April Dunford

Positioning Expert,  

Ambient Strategy

April Dunford Turing Fest 2023 Speaker

April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

 

📱 LinkedIn

April Dunford Turing Fest 2023 Speaker

Talks & Content

2023
We operate in insanely crowded markets, trying to reach customers who are completely overwhelmed with choices. We’ve tried to break through this noise using better, stronger, faster marketing and sales tactics, but all that gets us is….noisier markets. But there is another way.
2022
In a fireside conversation with fellow speaker April Dunford, Hana will explore marketing as a tool to solve business problems as she considers the fundamental question: what is marketing’s Job To Be Done?
2020
We have to make sales to be successful in business, but startups often struggle to communicate the value of their products. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and skeptical – the way we talk to customers isn’t always clear or authentic.
2022
We understand stories are a great way to connect with customers but few startups really take advantage of a good narrative to help them market and sell their products. Are you losing deals to competitors with clearly inferior products?

Meet more speakers:

Franciska Dethlefsen

Head of Growth Marketing
Amplitude
Untitled design-7

Salma de Graaff

VP People
Skyscanner
Skyscannerlogo

Annjana Ramesh

Head of Software Infra
Wayve
Wayve

Bastian Grimm

CEO
Peak Ace AG
peak ace canva 2

Leah Tharin

Head of Product
Jua.ai
Jua logo

Fergal Reid

Director of Machine Learning
Intercom
Intercom

Christine Itwaru

Principal Strategist
Pendo
pendo logo

Bob Moesta

President & CEO
The ReWired Group
The rewired group logo transparent
Never miss a thing

Sign up for exclusive updates

Join the Turing Fest mailing list to receive the latest event news, exclusive invitations, and ticket offers.