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Selling Your Point of View (Before You Sell Your Product)

November 24, 2020

April Dunford
Founder, Ambient Strategy


Summary

We have to make sales to be successful in business, but startups often struggle to communicate the value of their products. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and skeptical – the way we talk to customers isn’t always clear or authentic.

April explains the difference between selling and helping customers buy and shows us how to use our point of view on a market to help customers understand what to pay attention to and why they should (or sometimes should not) buy from you.

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