We operate in insanely crowded markets, trying to reach customers who are completely overwhelmed with choices. We’ve tried to break through this noise using better, stronger, faster marketing and sales tactics, but all that gets us is….noisier markets. But there is another way. This talk will teach you the secret to making market forces work for you, not against you. This session will show you how to apply the secret to using strategic positioning to help your products stand out and sell.