Turing Fest - Tech Conferences & Events Logo

Tessa Pettman – Becoming Wise: how we built the TransferWise brand and why we became Wise

August 16, 2022

In this session, Tessa shares how they built the brand architecture for TransferWise, how they live their brand values in everything they do, and how they changed their name to Wise without losing customer trust.


Slides

The live experience

Get tickets to Turing Fest 2023!

Get front row seats to Europe’s best cross-functional tech conference.
Two days of inspiring talks, roundtables and networking with the brightest and best of the tech & startup world.

    Share article:
    Stay In the loop

    Sign up for exclusive updates

    Be the first to know about upcoming events, news and ticket offers!

    Live experience

    Get tickets for Turing Fest 2023!

    Join 1000+ tech professionals for 2 days of learning at the UK’s leading startup event in Edinburgh on 28th-29th June.

    You might also like...

    Meet Emma Stratton, the dynamic founder of Punchy and a messaging maestro for B2B tech. In this bite-sized conversation, Emma…

    Turing Fest 2024 Gold Partners ClearSky Logic shares real-world successes and shows you how your business can stay ahead and…
    Where product, growth, & leadership connect…