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Meet the speaker:

Tessa Pettman

Global Head of Product Marketing,  

Wise

Tessa Pettman

Tessa is the Global Head of Product Marketing for Wise (formerly TransferWise). Wise is a global technology company building the best way to move money around the world. 12 million people and businesses use Wise worldwide, and the company processes over US$8bn in cross-currency transactions every month.

Tessa leads the global product marketing team for both consumer and business products, with PMMs based in London, New York, Sao Paulo, and Singapore. She was responsible for the company’s global re-brand from TransferWise to Wise in 2019, re-positioning the company from a money transfer service to international banking proposition. She and her team are responsible for launching new products and features for their consumer, business, and platform products globally, and have launched Wise products in over 40 markets around the world.

Tessa’s career in consumer technology has spanned fintech, crowdfunding and the sharing economy. Prior to joining Wise she was Associate Director of Product Marketing at Handy in New York, Marketing Director at Mopp and Head of Marketing at Shareagift.com in London. She’s also worked as a journalist in Argentina, a political researcher in the European Parliament in Brussels, and a public affairs consultant in London.

Tessa Pettman

Talks & Content

2022
In this session, Tessa shares how they built the brand architecture for TransferWise, how they live their brand values in everything they do, and how they changed their name to Wise without losing customer trust.

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