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Eoin O’Liathain – The 4 Ps of Scaling Sales: Product, People, Process, and Pipeline

August 16, 2022

When building out a revenue organisation there will be countless decisions to make. Fortunately, it’s not rocket science and if you can get the fundamental pillars right the other pieces fall into place. Get the pillars wrong and no amount of good will or work can set it right.

This talk walks through those fundamental pillars (the 4Ps), revealing how to set up your revenue organisation for growth and scale, taking lessons wrested from 10 years in sales. It examines the tethered relationship between product and sales, how and where to get and keep your people, which processes matter and how to think about pipeline.

If you’re a startup wanting to be a scale-up or generally interested in the machinery of a solid revenue organisation then pop along.


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