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Meet the speaker:

Melissa Pickering

Senior Design Manager,  


Melissa Pickering

Melissa Pickering heads up the Center of Interactive Play at LEGO, leading a team of UX designers that work across the LEGO portfolio to blend digital and physical play.  She has worked in the field of  interactive kids products for over a decade, from innovating theme parks as a Disney Imagineer to the K12 classroom as the founder of iCreate to Educate.

For the last 4-years at LEGO she built up a design team to engage kids in physical play through digital experiences, ranging from gamified play like NEXO Knights to learning through play like  Star Wars Droid Commander – and more exciting products on the horizon.


Melissa Pickering

Talks & Content

In today’s world of technology and the ease at which we can interact digitally, children have different opportunities to learn and play than previous generations.

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