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Meet the speaker:

Gabrielle Bufrem

Head of Product,  

Little Otter

Gabrielle Bufrem

Gabrielle Bufrem Head of Product at Little Otter. She is originally from Brazil, has lived in 9 countries across the world, and has built products across North America, Europe, and Asia. During her time at Pivotal Labs, Gabrielle worked across five industries helping companies digitally transform effectively.

She is an international speaker in the product management community. When she is not building products or speaking about product management, she loves to travel, try new restaurants and coffee shops.


Gabrielle Bufrem

Talks & Content

The Head of Product role is alluring in many ways – it was Gabrielle’s dream job when she was a PM and it is the dream role of many product people. In this talk, Gabrielle shares her assumptions about the role and which assumptions she learned are right, wrong, and which ones are very wrong.
Saying “no” is hard – and is also what makes for good strategy. Saying no is particularly hard when we as product people are expected to build connections, lead through influence, effectively collaborate with teams that we might be saying no to (very) often, and build an amazing product that solves real user problems and achieves concrete business goals.
User research is essential to building products that solve real user problems. It is often a precursor to good design and excellent product development.

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