Meet the speaker:

Franciska Dethlefsen

Head of Growth Marketing,

Amplitude

Franciska is currently the Head of Growth Marketing at Amplitude where she’s leading the charge on new user acquisition, activation & monetization. Prior to that, she was the Head of Growth at Iteratively (acquired by Amplitude) and before that Franciska built out the marketing function at Snowplow Analytics. Franciska is also a growth advisor for startups in the data and infrastructure space.

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Talks & Content

2023

Franciska Dethlefsen – Driving Growth: A Realistic Guide to Product-Led Sales

In this session, we’ll explore how you can get started with product-led sales, and why you should. You will learn: What is product-led sales and how does it fit in with current product & sales motions? Why product-led sales is important How you can get started Real examples from Amplitude This session is designed for Marketing & Product folks, as well as founders & execs of SaaS companies