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Meet the speaker:

Edgar Rouwenhorst

Chief Marketing Officer,  

iZettle

Edgar Rouwenhorst

With over 10 years of international experience in management consulting and advertising, Edgar understands what makes businesses and people tick and has a knack for influencing decision-making. He leads the iZettle marketing organisation across four countries with a purpose to realise business growth by marketing products and services that are well-remembered and well-distributed.

The overload of choice and the pressure of making instant decisions makes marketing ripe for rethinking traditional practices and agency models in order to deliver on aggressive commercial challenges. Edgar’s interest in applying tech and psychology principles into marketing has resulted in a new way of working — one that encourages faster implementation and ongoing optimisation that fuels the growth of Europe’s fastest growing fintech company.

Edgar Rouwenhorst

Talks & Content

2018
Marketing as you know it died 10 years ago, and ‘growth hacking’ often just means ‘we failed to deliver results’.

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