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Why Focusing on UX Makes Business Sense

August 2, 2017

Sitar Teli
Connect Ventures

Video


Slides

Summary

Companies that focus on user experience from the very beginning and put it at the centre of what they do build better businesses more efficiently. A lot of business advice focuses on business model, marketing, sales, etc, but not nearly enough focuses on user experience and its impact on KPIs and business efficiency — this talk does.

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