Building a startup with a hardware element is infamous for being difficult. You have the challenge of making something physical and getting it in the customer’s hand. While at the same time having to master the software element. Roy will share the journey of how PlayerData went from making prototypes on his kitchen stove to delivering to thousands of customers around the world all on a relatively small budget. Key lessons will be how you can do lean hardware, take a fail-fast approach (practically) and then scale product sales before you have a manufacturing line.