Turing Fest - Tech Conferences & Events Logo

Why Launches Fail

August 2, 2018

Rand Fishkin
SparkToro

Video


Slides

Summary

More than ever before, marketers are launching things — content, tools, resources, products — and being held responsible for how/whether they resonate with customers and earn the amplification required to perform. But this is hard. Really, really hard. Most of the projects that launch, fail. What separates the wheat from the chaff isn’t just the quality of what’s built, but the process behind it. In this presentation, Rand will present examples of dismal failures and skyrocketing successes, and dive into what separates the two. You’ll learn how anyone can make a launch perform better, and benefit from the power of being “new.”

The live experience

Get tickets to Turing Fest 2023!

Get front row seats to Europe’s best cross-functional tech conference.
Two days of inspiring talks, roundtables and networking with the brightest and best of the tech & startup world.

Share article:
Stay In the loop

Sign up for exclusive updates

Be the first to know about upcoming events, news and ticket offers!

Live experience

Get tickets for Turing Fest 2023!

Join 1000+ tech professionals for 2 days of learning at the UK’s leading startup event in Edinburgh on 28th-29th June.

You might also like...

Meet Emma Stratton, the dynamic founder of Punchy and a messaging maestro for B2B tech. In this bite-sized conversation, Emma…

Turing Fest 2024 Gold Partners ClearSky Logic shares real-world successes and shows you how your business can stay ahead and…
Where product, growth, & leadership connect…