Turing Fest - Tech Conferences & Events Logo

Content Marketing is Broken and Only Your M.O.M. Can Save You

August 2, 2018

Oli Gardner
Unbounce

Video


Slides

Summary

Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we’re so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists.

We need our M.O.M.s!

No, I’m not talking about your actual mom, mum, or mother. I’m talking about your Marketing Optimization Map. Your M.O.M. is your guide to exploring the nuances of optimized content marketing through a product-focused lens. In this session you’ll learn:

  • A context-to-content-to-conversion strategy for big content that converts

  • Data and lessons learned from my biggest ever content marketing experiment, and how those lessons have changed my approach to content

  • How to use “choose your own adventure” navigational experiences to build behavioural profiles of your visitors

  • How to design interactive content that exposes your product to your visitors in a mutually beneficial way

The live experience

Get tickets to Turing Fest 2023!

Get front row seats to Europe’s best cross-functional tech conference.
Two days of inspiring talks, roundtables and networking with the brightest and best of the tech & startup world.

Share article:
Stay In the loop

Subscribe to our newsletter for exclusive content!

Get the content that’ll help you to grow your startup delivered to your inbox, every fortnight

By submitting this form you are consenting to receive marketing communications from Turing Fest. Read our privacy policy here.
Live experience

Get tickets for Turing Fest 2023!

Join 1000+ tech professionals for 2 days of learning at the UK’s leading startup event in Edinburgh on 28th-29th June.

You might also like...

Get ready for Turing Fest 2023, the UK’s leading startup event. Come together with 1000+ attendees in Edinburgh on June 28th…
Most growing companies are constantly in flux, with new internal and external learnings and challenges emerging almost daily regardless of the…
Take a look at some of our favourite moments from Europe’s best cross-functional tech conference, and hear what the attendees, speakers…
Never miss a thing

Sign up for exclusive updates

Be the first to know about upcoming events, news and ticket offers!

By submitting this form you are consenting to receive marketing communications from Turing Fest. Read our privacy policy here.

Don't Miss A Thing

Save 20% when you sign up for exclusive news & insights

Treat your inbox to expertly curated content and insights to help you build, grow and lead high-performing tech startups.

By submitting this form you are consenting to receive marketing communications from Turing Fest. Read our privacy policy here.