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Sleeping Giants & The Era of Brand Safety

August 29, 2019

Nandini Jammi
Co-founder, Sleeping Giants & Check My Ads

Video


Slides

Summary

Tech has made it really easy for anyone to go online and start a new business. Anyone. Even conspiracy theorists, white nationalists and garden-variety hate groups. Now, many tech companies are faced with big decisions: who gets to use your platform and where do we draw the line?

In this talk, tech marketer and Sleeping Giants organizer Nandini Jammi will explore how consumer attitudes towards tech companies are evolving and what steps you need to take to protect your brand from social media scandals.

You’ll learn:

  • Tactics and strategies Sleeping Giants uses to hold tech companies accountable

  • How to weather the social media crisis

  • How to develop proactive company-wide policies and terms that promote brand safety

  • How to communicate your decisions with employees and customers

The live experience

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Get front row seats to Europe’s best cross-functional tech conference.
Two days of inspiring talks, roundtables and networking with the brightest and best of the tech & startup world.

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