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The Continuous Search for Product/Market Fit

August 1, 2018

Miloš Lalić




When we talk about product/market fit, we typically think of the initial stage of a startup — when we test solutions starting from a technology to find a market, or from a market to design a product. And then, if we are lucky, it’s done and we can focus on scaling, right? But markets change, new ones appear — and as we try to adapt, while growing our initial success, we often end up with bloated products or doing dangerous pivots. And the growth actually slows down. Here’s a few ideas how to avoid this, based on some good experiences and a couple of bad ones.

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