In this talk, Mike will explore the skills required to be an effective and desirable modern marketer. It’s not as clear-cut as you may think; Mike has learned this personally via his own career, but also via the building of marketing teams. What attributes really make the difference between ‘meh’ and ‘yeah!’? Mike will tell you in his usual straight-to-the-point manner. Who knows, he may even throw you a biscuit….