Luke Carthy – How To Seriously Level Up Your Google Analytics Rig For Driving Conversions & Growth

Out of the box, Google Analytics lacks real insight and it’s difficult to precisely identify bottlenecks and highlight where real growth opportunities lie in your web properties.

In my talk, I’m going to walk you through some must-have Google Analytics customisations you should add to your web properties, and precisely how I identified a conversion black hole that once fixed, increased revenue by £30k per day virtually overnight.

We’ll be using e-commerce as a lens, but these are key lessons for any marketer who cares about conversions.