Turing Fest - Tech Conferences & Events Logo

Luke Carthy – How To Seriously Level Up Your Google Analytics Rig For Driving Conversions & Growth

November 22, 2021


Out of the box, Google Analytics lacks real insight and it’s difficult to precisely identify bottlenecks and highlight where real growth opportunities lie in your web properties.

In my talk, I’m going to walk you through some must-have Google Analytics customisations you should add to your web properties, and precisely how I identified a conversion black hole that once fixed, increased revenue by £30k per day virtually overnight.

We’ll be using e-commerce as a lens, but these are key lessons for any marketer who cares about conversions.

The live experience

Get tickets to Turing Fest 2023!

Get front row seats to Europe’s best cross-functional tech conference.
Two days of inspiring talks, roundtables and networking with the brightest and best of the tech & startup world.

Share article:
Stay In the loop

Sign up for exclusive updates

Be the first to know about upcoming events, news and ticket offers!

Live experience

Get tickets for Turing Fest 2023!

Join 1000+ tech professionals for 2 days of learning at the UK’s leading startup event in Edinburgh on 28th-29th June.

You might also like...

Meet Emma Stratton, the dynamic founder of Punchy and a messaging maestro for B2B tech. In this bite-sized conversation, Emma…

Turing Fest 2024 Gold Partners ClearSky Logic shares real-world successes and shows you how your business can stay ahead and…
Where product, growth, & leadership connect…