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Marketing in an AI World

August 2, 2018

Jes Scholz
Ringier

Video


Slides

Summary

The marketing landscape has become more complex, yet often resources remaining the same. In such an environment, many companies have turned to automation or algorithms and call it “AI”. Yet smart companies are taking this a step further, leveraging full power of machine learning, computer vision and natural language processing to better connect with users and drive marketing KPIs. In this session, we translate the buzz around AI marketing to real world knowledge and actionable insights.

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