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Hannah Fleishman – Employer Branding: 3 Easy Ways to Attract Candidates with Marketing

November 22, 2021


Hiring amazing people is a top challenge for businesses, founders, and managers. But that’s not easy in today’s recruiting landscape – candidates today are looking for employers with great company cultures, a strong mission, and more.

That’s why it’s critical for every company to build their employer brand. Employer branding is how you can differentiate your workplace and attract talent in a scalable way. According to LinkedIn, a strong employer brand can reduce your cost-per-hire by 50%. So where do you start with employer branding?

In this session, Hannah Fleishman, Global Director of Employer Brand & Internal Comms at HubSpot, will share the ROI of employer branding and 3 easy ways to get started.

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