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Georgiana Laudi – How To Operationalize Customer Value To Maximize Product Growth

June 28, 2023

What’s a critical yet wildly overlooked aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Gia will explore how to match your product experience with real customer needs to not only fuel product growth and drive revenue but also better equip your team. How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is that most of us are guessing what really matters to our customers, a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.

In this talk you’ll learn:

– How identifying your best customers unlocks your product growth strategy.

– How to use what customers value to reverse engineer your ideal product experience.

– How to identify your leading indicators of success (which will more effectively influence your lagging KPIs like your free/trial to paid % & MRR growth).

– How to spot the success gaps in your customer’s experience making it super actionable for your team. Don’t miss the opportunity to unlock your product’s potential with Customer-Led Growth.

The live experience

Get tickets to Turing Fest 2023!

Get front row seats to Europe’s best cross-functional tech conference.
Two days of inspiring talks, roundtables and networking with the brightest and best of the tech & startup world.

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    Live experience

    Get tickets for Turing Fest 2023!

    Join 1000+ tech professionals for 2 days of learning at the UK’s leading startup event in Edinburgh on 28th-29th June.