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Ed Fry – B2B Marketing: The Zero-Acronyms Guide

November 22, 2021


B2B ain’t boring any more. Now marketers are daring to create categories, precisely target entire industries, build niche media companies, and engage in multi-stakeholder, multi-channel, multi-touch madness.

In between our blizzard of acronyms and advice, how do you make sense of it all?

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