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The New Way Google Understands the World

August 2, 2018

Cindy Krum
MobileMoxie

Video


Slides

Summary

People love Google for its ability to find and rank content on the web, but most people have no idea how everything works. The internet is changing as everything gets linked up and becomes ‘cross-device compatible’ and Google has to keep up. More and more searches, especially mobile searches, are for consumable media, as cord-cutters around the world ditch their cable subscriptions and physical media for on-demand access to TV, movies, games and music.

The rapid growth of all these things are forcing Google to index the world differently. They are now relying much more heavily on complex speech, language and translation APIs, as well as individual personalisation and machine learning to generate results. Where Google used to be able to index and surface web pages, now they can show results for concepts, ideas and media without websites, or tell you about these things using voice. Understanding how all these new technologies come together, will change how you think about a simple search query forever!

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