The rise of Product Operations was no accident, and while some questioned it’s relevance during and after the Pandemic, it’s becoming more defined and a critical focus. Between the growing importance of product-led growth as a core business model and the significance of the product manager, we are seeing the need for alignment, transparency, and a strong system for high performing teams on the rise across all types of companies. We’ll take a look at both the evolution of product management and the role of the PM that have led to the emergence of this new practice and role. We’ll explore what it looks like across the industry today and what product ops professionals are focusing on to help teams deliver on business outcomes.