Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels.
As marketers, we need to treat the buyer’s journey like a playground: people can enter and exit as they please, they can go in any order, and they can engage with content the “wrong” way. In this session, we’ll explore the new rules of creating a content strategy when every interaction relies on content, every channel is a touch-point, and every person is on their own journey.
