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Meet the speaker:

Fabrizio Ballarini

Head of Organic Growth & SEO,  


Fabrizio Ballarini

Fabrizio leads Organic Growth and SEO at TransferWise, a financial company powering money for people and businesses in their increasingly global lives — to pay, to get paid, to spend, in any currency, wherever you are, whatever you’re doing. Fabrizio’s team mission at TransferWise is to acquire customers at zero cost by building products, platforms and content that educate and solve customer problems.

Before bootstrapping his current team at TransferWise, he used to consult enterprise clients across finance, ecommerce and tech at Neo@Ogilvy, Ogilvy’s performance marketing agency. He’s passionate about search engines, online communities, startups, slightly obsessed with exchange rates and bringing transparency to the finance industry.

Fabrizio Ballarini

Talks & Content

Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience,

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