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Meet the speaker:

Craig Sullivan

Optimiser of Things,  

Optimise or Die

Craig Sullivan

Craig has been blending UX, Analytics, AB Testing and Customer Insight methods for over 12 years, optimising  growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, John Lewis and Red Bull.

He has trained hundreds of people to use ridiculously simple optimisation techniques, worked with over 400 clients, and helped them all to unlock latent value and growth inside their products or businesses.  Using a mixture of Design Thinking, Lean, Agile, Analytics,  User Research, AB Testing and cultural change, he’s driven over £4Bn in incremental revenue for his clients.

Craig Sullivan

Talks & Content

2019
Craig has been blending UX, Analytics, AB Testing and Customer Insight methods for over 12 years, optimising growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, John Lewis and Red Bull. 

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