Arianna (Ari) is a designer that thrives when crafting user-centered end-to-end experiences.
She has worked in early-stage startups, scaleups, large-scale orgs and creative agencies. She is currently leading the digital product design team at Ooni where her passion about design meets her obsession for pizza.
She advocates for the role of design to be a lot more than moving pixels around a screen. Arianna believes design is about discovering real people's problems and desires, use storytelling to frame them into context and find creative solutions viable to the business.
When she's not in front of a computer you can probably find her rock climbing or making a mess in the kitchen.