Alina sold her house to start Chili Piper in 2016 with a mission to improve the buying experience in b2b. In 2022 the company reached a valuation close to a billion dollars. The Demand Conversion platform is now used by top GTM teams like Monday.com, Gong, and Verizon to optimize their buying funnel. She is the co-founder and co-CEO with her husband Nicolas, with whom she also parents two boys together in Brooklyn