Find out what you could learn this June

We operate in insanely crowded markets, trying to reach customers who are completely overwhelmed with choices. We’ve tried to break through this noise using better, stronger, faster marketing and sales tactics, but all that gets us is….noisier markets.

But there is another way. This talk will teach you the secret to making market forces work for you, not against you. This session will show you how to apply the secret to using strategic positioning to help your products stand out and sell.

You want to grow your business. The challenge: there are more channels and ways to grow than ever, VC funding is drying up without a path to profitability, and the macroeconomic headwinds are an ever-changing minefield. How do you evaluate it all and know where to invest? Emily will walk you through thoughtful growth frameworks from first principles (no growth hacks here) that you can apply to drive meaningful business growth.

The key lesson: Play smarter and resist reacting to trends and tactics. Growth is a finance objective executed by product, marketing, and/ or sales strategies. It is derived firstly from your business model and business metrics — it’s a focused and practical exercise in dissecting how you make money, which part(s) of your revenue and/or cost you can directly impact, and determining the best ways to do that.

An actionable talk that reveals the psych behind words + real-world copy test results to inform better word selection – which means increased engagement and persuasiveness – for everyone who writes, which is everyone in attendance

 More details to follow 👀

Within customer success, you’ll often hear founders and CEOs say ‘I’d love to scale my CS program and make it a revenue center”, in fact it’s probably something you’d like to do at your own organization. When investing in a customer success team that is focused on revenue growth there are 4 things that every startup and scaleup should consider: people, process, tools, and repeatability. In this talk, I’ll discuss the top challenge most startups, scaleps, and enterprise B2B CSM teams face when scaling for revenue growth and share the tips, tricks, and learnings I have encountered in my career and how to overcome them. Ultimately this talk will help you make customer success work at different stages of revenue growth for your business.

Are you getting your full money’s worth from your content? The constant content clutter in the pursuit of vanity metrics is damaging our relationships with our audiences. What’s the antidote? Here’s what it’s not: It’s not running to stand still with the latest trends or tweaks that will have incremental impact. If you want high-impact content, you need to build to last and scale your distribution. The key here for us content marketers is to do less, not more.

Create timeless content campaigns. Get regular use out of them. Sprinkle in shorter shelf life current ‘trends’. Mix and match. You don’t have to work harder and harder. High impact comes from designing your content and distribution to work harder for you. In this session, Puna will share practical content creation strategies for making the most out of each piece of content you build.

More details to follow 👀 

The best tactics and frameworks in product-led growth to transform your company, reduce your acquisition costs, and grow more sustainably

It is estimated that AI will drive 95% of all customer interactions by 2025. So it’s no surprise that over the last 12 months, AI has been one of the most discussed topics around the world. Tools like DALL-E, Jasper and Midjourney have dominated these conversations and it seems with the introduction of OpenAI’s ChatGPT, there is no avoiding artificial intelligence. Companies are feverishly searching for meaningful use-cases, however with so many options and opportunities where do you even start? How do you leverage AI to drive growth for your business as well as for time savings and on top of that, which tools are best suited for your business? In this talk, Bastian will guide you through the various AI solutions you should be considering, the strategies to drive business growth, and supply plenty of practical examples along the way.