Hello and welcome. Yes, I am Dr. Suzanne Brown, and you’ve just heard a little bit about me. For the last 14 years. I’ve been training and working in psychology. And for the last several years, I’ve had the great privilege of working with some of the greatest athletes in the UK and further afield.
Out of the box, Google Analytics lacks real insight and it’s difficult to precisely identify bottlenecks and highlight where real growth opportunities lie in your web properties.
Strong product cultures are hard work that yield massive results. Product leadership is the hard work of building and sustaining those cultures. In this talk, Saielle DaSilva, Director of User Experience at Cazoo will teach you how to take a lean approach to building and scaling a product culture.
As a product manager, you’re only as effective as your ability to influence. That’s true of more than just your team. If you want to have outsize impact on your goals, whether that’s engagement, conversion or performance, you’re likely to need the help of people across your company.
Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels.
Hiring amazing people is a top challenge for businesses, founders, and managers. But that’s not easy in today’s recruiting landscape – candidates today are looking for employers with great company cultures, a strong mission, and more.
B2B ain’t boring any more. Now marketers are daring to create categories, precisely target entire industries, build niche media companies, and engage in multi-stakeholder, multi-channel, multi-touch madness.
Ooni Co-founder and Co-CEO Darina Garland cut her teeth running creative programmes and festivals in the global education sector including leading a campaign that asked What School is For? Despite the talents of teachers too often she found that young people and staff were disillusioned by the school system and worryingly learning seemed disconnected from real life.
It’s a no-brainer to say that a business is more successful when it makes stuff that meets their users’ needs. That’s where User-Centered Design (UCD) comes in, right? But even the best companies struggle to use UCD processes to pinpoint value for their customers.
Some of the most outstanding, successful content you see by fast-growing tech companies came from a tiny content team and a lean, focused content production.
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