The Positioning Deep Dive with April Dunford
Join world-class positioning expert, April Dunford for this half-day deep dive into positioning, and walk away with the tools and techniques you need to find product-market fit.
The Ultimate POSITIONING WORKSHOP
Perfect your Positioning
On Tuesday 27th of June (the day before Turing Fest begins), you are invited to join April as she shares her tried and tested methods to help you finetune your positioning.
You’ll walk away from this half-day deep dive on how you know when it is bad, how to fix it, and the practicalities around shifting your positioning.
Get deep into the mind of your consumers, understand how they view your product and how you can differentiate yourself from your competitors. This session is ideal for startup founders or senior folks in marketing or product management looking to nail their positioning.
Meet your host
About April
April Dunford is the world’s leading expert on product positioning.
She is a consultant and author who helps companies make complicated products easy for customers to understand and love. April spent 25 years as a VP Marketing at a series of fast-growing technology companies. As a consultant, she has worked with hundreds of companies, including Google, Epic Games, Postman, Docebo, and others.
She is also the author of the best-selling book on positioning, Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
The Details
Everything you need to know
- When: Tuesday 27th June, 9am
- Where: Edinburgh Cheval Grand, Games Room
- What: The Positioning Deep Dive with April Dunford. In this session, April will be going deep on Positioning, including how you know when it is bad, how to fix it, and the practicalities around shifting your positioning. The course will combine teaching, Q&A, and a group discussion.
- Who: This session would be ideal for startup founders or senior marketing or product management folks.
The Positioning Deep Dive with April Dunford
Get your Positioning spot-on- Half-day Positioning Deep Dive with April Dunford on Tuesday 27th June at 9am
- Interactive Teaching
- Q&A Session with April
- Group Discussion
Turing Fest General Admission Ticket + The Positioning Deep Dive with April Dunford
The Ultimate Learning Combo!- Half-day Positioning Deep Dive with April Dunford on Tuesday 27th June at 9am
- Interactive Teaching, Q&A and Group Discussion with April
- General Admission Ticket for Turing Fest on 28th-29th June Which Includes:
- Full Access to 2 Days of Talks, Learning, Roundtables, Networking and More at Europe's Leading Cross-Functional Tech Event
- Lunch, Snacks, Coffee and Refreshments Included on Both Days at Turing Fest
- Invites to Parties on Each Night with Complimentary Drinks
- Much more!
Roll up, roll up...
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