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To protect your brand, know where your ads show – Nandini Jammi

The industry has been overtaken by a handful of tech CEOs who believe that freedom of speech is applicable to private businesses. That is a complete misunderstanding. They have every right to show the door to bad actors. They have every right to enforce their policies. And really, the tide is turning.

Rand Fishkin’s recipe for a successful marketing launch

Launching a new product or project is worryingly easy to muck up — but with the right tactics, thoughtful processes, and stable foundations in place, you can calibrate your way to the tangible results you hope to see from every launch.

Marketing is broken: we need to go back to basics- Jono Alderson,Yoast

As marketers, we use ads to pull people away from their favourite platforms and towards our slower, more archaic brand websites. We can then retarget and nurture them with further advertising and email workflows. We’re assuming that interruption works. We’re hoping that the ads we’re paying more and more for will grab their attention. But our marketing model is becoming increasingly less effective.